The Furrow, John Deere’s magazine, told the ‘Fork to Farm’ traceability story of the U.S. Identity Preserved assurance plan and brand mark in its April issue.

“People usually say that the other way around,” SSGA Executive Director Eric Wenberg admits. “But in our industry, the customer tells the grower what they want, and the entire value chain works together to deliver the product exactly as it was ordered.”

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