The Specialty Soya and Grains Alliance (SSGA) met with farmers from all around the United States and others about the organization and the U.S. Identity Preserved assurance plan and mark during 2022 Commodity Classic in New Orleans on March 10-12. SSGA invited trade show attendees to “have a seat at the table” and join SSGG staff at a custom U.S. Identity Preserved-branded picnic tables to talk about IP opportunities in their states and regions.

“With growing demand for identity preserved field crops from the United States, Commodity Classic presented a prime opportunity for SSGA to speak directly to farmers about considering IP as part of their production,” said Eric Wenberg, SSGA executive director. “The conversation never seemed to stop over the 2 ½-day trade show.”

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